My approach to creative direction is rooted in the belief that every idea has the potential to make a lasting impact. As a “Creative Powerhouse,” I bring a hands-on approach to every project, pushing each concept to its fullest potential from ideation to execution. My experience spans a range of visual disciplines—photography, fine art, illustration, and graphic design—which allows me to craft bold, cohesive narratives that captivate audiences and elevate brands.
Whether it’s developing campaigns for city-wide initiatives, designing event visuals, or producing high-impact social media content, I’m committed to delivering creativity with purpose.
the director.
The City of Albany.
As the first-ever Director of Marketing for the City of Albany, I have the unique privilege of working under Mayor Kathy Sheehan, the city’s first female mayor, in one of the longest continuously chartered cities in the nation. In this pioneering role, I independently developed and led the city’s marketing and branding initiatives, collaborating with diverse departments to create impactful strategies that resonate with residents and visitors alike. Working without a dedicated marketing team, I managed the city's communications and public engagement efforts, bringing a fresh, strategic approach to elevate Albany’s public image and community engagement.
The City’s First Director of Marketing
Unifying a City’s Voice
Mayor Kathy Sheehan's Final State of the City
Albany Waterfront
South End Connector
Mayor's Mean Tweet
Albany Mayor Kathy Sheehan's 2024 Budget Presentation
Albany Mayor Kathy Sheehan's 2025 Budget Presentation
Albany Mayor Kathy Sheehan's 2026 Budget Presentation
Albany Hive
Don’t Look Up (Without Protection)
14 Years of Sustainability
Tivoli Preserve
Branding the City Gardener
Tulip Court 2025
City Hall Creative Interns
90% of Parks Reimagined
The Mailer That Made Headlines
Equipping the Housing Office
Lincoln Park Pool
In the Public Realm
Tulip Court 2024
State of the City 2024