Don’t Look Up!
A Citywide Campaign for Eclipse Safety in Albany
In advance of the 2024 solar eclipse, I led a bold, pop culture-inspired public safety campaign to raise awareness about eye protection in Albany. Tapping into the cultural resonance of the film Don’t Look Up, we turned a moment of celestial wonder into a creative, citywide PSA.
The Challenge
How do you capture attention for a critical—but often overlooked—public health message like eclipse safety? Simple: get creative, be visual, and meet people where they are.
Whether it’s developing campaigns for city-wide initiatives, designing event visuals, or producing high-impact social media content, I’m committed to delivering creativity with purpose.
The Concept
We reimagined the movie poster for Don’t Look Up—a satirical film about ignoring obvious danger—to deliver a literal, safety-first message:
“Don’t Look Up… without your eclipse glasses.”
The campaign featured prominent Albany residents, city officials, and community members all posing in eclipse glasses, mimicking the movie poster with a purpose.
Albany Mayor Kathy Sheehan
Police Chief Eric Hawkins
Commissioner of Administrative Services, Ann Marie Salmon
City Ambassador, Carmella Manzotta
Executive Assistant to Mayor Kathy Sheehan, Elaine Dimase
Director of Infrastructure Management, Martin Daly
Chief City Auditor Dorcey Applyrs
City Treasurer, Darius Shahinifar
HR Director, Tatiana Diaz
Commissioner of Recreation, Jonathan Jones
Chief of Staff, David Galin
My Role.
As Creative Director and Campaign Lead, I:
Developed the concept and visual style
Directed and coordinated the photoshoots
Recruited key community figures to participate
Created all copy and visual materials
Managed the rollout across social media channels
Ensured messaging was fun, accessible, and informative
